STASH TOOLS OF THE TRADE
OPENING PARTY

Colette and the Etienne Marcel bar

SITUATION

Tools Of The Trade was a travelling exhibition of Stash, the New York artist.

It proposed a limited edition of items designed by Stash in exclusivity for the brands : Nike, Bape, Medicom, Burton, Gravis, Kubrick, Recon and Subware.

Produced by Matt Black, this exhibition took place in Paris, at Colette, for 10 days from April 28th to May 10th 2003.

CONCEPT

-First step : the exhibition at Colette.

The guests invited to discover the Bape Tshirts , Nike and Recon Tshirts, Burton Snowbards, Bape Cushions, Medicom Toys, Bearbricks etcÂ…, received from either the Colette staff or La MJC crew, a precious pass to attend the after show party.

A special Dunk edition was designed by Stash in exclusivity for Colette, produced in 51 pairsÂ…They were all sold out in 45 minutes at the price of 350 Euros! Unprecedented !

-Second step : the cocktail at the Etienne Marcel.

When they arrived at Colette, the guests received a small bag containing an invitation for the cocktail after show, organized at the Etienne marcel, the new Costes restaurant. In the bag, they were some paint spray ’s caps that allow the guests to get free drinks at the bar.

GOALS

- Add some buzz to the items designed by Stash and sold at Colette.

-Put altogether a bunch of fans and affiliates in a place close to Colette, to celebrate the opening of the exhibition.

EXTRA PARTNERS

La MJC worked with Colette and Nike to organize the opening and the exhibition after show.

RESULTS

-Almost 200 people came to Colette, to discover the items designed by Stash.

The happy fews selected at the opening in Colette, spent a good evening at the bar the Etienne Marcel.

An intimate and cool cocktail after show, put into music by Fraiser Cooke – at that time, owner and boss of the Foot Patrol store in London - and the « Ré-Animators », Solo and Uncle O.