Les paroles de James Jebbia sont toujours rares. Homme discrêt à la tête d’une des plus belles success stories de la mode street, il explique le démarrage de Supreme, offre un regard sur l’évolution de la marque, et le comportement des kids ces dernières années.

Plus qu’interessant, l’interview de Glen O’brien est excellent et le point de vue de Jebbia est donné en toute franchise.

Mieux encore, on y découvre les futures planches de skate de la marque, produites cette année en collaboration avec Damian Hirst.

Extrait :
James Jebbia : So I was like, “Okay, cool, maybe I’ll do a skate shop.” It cost me, like, $12,000 to open the store. Rent was two grand. It was like, “Hey, if we do five grand a week, then great !” We didn’t really do any business at first, but we did okay. I really liked all of the hard goods—the decks, the wheels, the trucks. But all of the clothing that the skate companies put out was crap. These companies had to sell to a wide range of people, and a lot of them were very young. When people think of skaters, they think of, like, the 12- or 13- or 14-year-old kid. But in New York, it was the 18-to-24-year-old hardcore kid who wasn’t wearing any skate stuff. They’d wear a hat or whatever, but they wouldn’t wear the clothing,because it would fit badly and was bad quality, and skaters want to look good and pick up girls.

Le reste est à lire ICI.