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LA RECREATION,
A LIFESTYLE MAGAZINE TO EXPERIENCE
Friday January 25th 2002
Elysée Montmartre, Paris 18ème.
SITUATION
La MJC introduced its new entertaining and festive night event concept .
La Ré-Création was launched as a «Lifestyle magazine », the occasion to dance on good music under artistic creations projections !
Several brands, were glad to join La MJC on this project. Playstation 2 was part of them.
CONCEPT
Set Up.
10 interactive games consoles for 2 players were displayed inside the Elysée Montmartre in order to introduce the coming new key games to be released in 2002.
Giant Screens.
Some PlayStation 2 commercial visuals were projected during theb night on 4 x 3 meters wide screens like a commercial-editorial between the pages of a magazine.
GOALS
-Confirm PlayStation2 as THE partner of the electro musics.
-Introduce in exclusivity new video games to the PlayStation target.
EXTRA PARTNERS
MINI
Evian
Budweiser
Technikart
A Nous Paris
MTV
Radio FG
RESULTS
-The interactive games consoles were very successful. People were sticked to them !
- For its first edition, La Ré-Création brought together 1348 people, including 700 VIPs, directly invited by La MJC and its partners.
- The continuous show displayed on the giant screens and produced in association with Ninety Nine, came around every 29 minutes.
PRESS COVERAGE