LA RECREATION,
A LIFESTYLE MAGAZINE TO EXPERIENCE

Friday January 25th 2002

Elysée Montmartre, Paris 18th

SITUATION

La MJC introduced its new format of playful and artistic night event
La Ré-Création is launched as a « magazine to experience » by proposing to an audience to dance on good music while watching original art creations.

Several brands, wanted to be associated to La MJC for this event.
Evian was part of these partners.

CONCEPT

Evian’s priority was to approach different artists and graphic artists, to work with them on collaborations on their Nomade bottle.

The artists who were already contributing to the first La Ré-création were introduced to Evian by La MJC.

InDesignWetrust was selected by Evian to create original visuals for the Nomade bottle in exclusivity for the event.

These visuals were part of the DVD that was projected on wide screens all night long.

Furthermore, Evian Nomade bottles were the only water bottles available at the Elysées Montmartre for the event.

GOALS

-Continue collaborations with artists on the Evian Nomade.

-Set a brand image close to the digital and eclectro

-Targeted sampling.

EXTRA PARTNERS

MINI
Playstation 2
Budweiser
Technikart
A Nous Paris
MTV
Radio FG

RESULTS

-The Evian visuals were among the most appreciated, and were perfectely integrated to the other creations.

-1500 Evian Nomade bottles were distributed during the event.