Le Tryptique, Paris 2ème.

SITUATION

Burton organized a world tour in presence of its rider team to introduce its new DVD.
Each date featured with a press presentation and a party, introducing the DVD of the
Riders under contract with the brand.

CONCEPT

La MJC organized the Burton World Tour in Paris.
The expectations were very clear : the location had to be not too big to remain faithful to the snowboard spirit.
It also had to be comfy to watch the DVD properly and had a stage and a dancefloor for the guests.

Le Tryptique was chosen for these reasons.

The DJ line up was :

Dj Zebra, for a rock, bootleg and eclectic set

DSL, for a hip hop crazy live performance .

Dj Medhi, for a more mainstream set from Prince to Snoop.

GOALS

-Introduce the Burton World Tour DVD to target of the brand.

-Allow snowboard fans to meet the Burton team riders.

EXTRA PARTNERS

Boomerang beer for the open bar.

RESULTS

-600 people came to see the DVD and party at Le Tryptique. The crowd featured snowboard specialists, young trend setters, but also fans, who could get invitations in the best specialty shops in Paris.